Friday, October 21, 2005

Bango Controls Mobile Content Delivery

Playboy Donna D'Errico Bango offers mobile web analytic application.

From TelephonyWorld Bango Target conrols mobile content

The new Bango Target package enables brands to flex their product offering for individual markets and restrict access of some products to specific countries.

Bango Target is particularly well suited for record labels, film studios, TV stations and media players who sell their content to different countries around the world, where rights control and price variation are important factors in global distribution

The Bango Service enables access to commercial mobile content through website "triggers", mobile search, direct links from SMS short-codes and other discovery methods. The content provider controls the pricing and promotion of their content on-line and keeps track of traffic and revenues in real time through the same web service

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