Friday, October 21, 2005

Where Does Google Go Next?


Google reports monster numbers and the Street likes it.

James Cramer from Real Money posts a story on How Google trumps all other media (sub req'd). He makes some great statements.

Listening to the Google conference call I came away with two very big markets Google should tap next.

The first one is easy and if you've been reading PP for any length of time I have offered numerous ways Google can tackle the mobile marketing space.

The second is something that may not be apparent to most. I have been waiting for this space to be addressed for a while and Google could become the dominant player overnight with the right technology.

It involves an older medium that is losing revenue steadily. There is a recurring theme to it. It involves three MAJOR industries. It will generate revenues not only by advertising, but transactional volume.

Know what this is?

16 comments:

Anonymous said...

The phone companies?

Larry said...

Glad to see you back PP
We missed your coverage
I think the answer is newspapers
Larry

Scott Shaffer said...

Have to be more specific than that. If correct answer is posted, I will elaborate on how big this is.

Anonymous said...

Older medium? Email? SMS? MMS? or IM?

Kokonutguy

db said...

CABLE TV !!!!!!!!!!

Anonymous said...

http://theponderingprimate.blogspot.com/2005/09/first-interactive-magazine.html

dlethe01

Scott Shaffer said...

Nope..
Keep trying, maybe I should put another brand recognition quiz for the answer.

When you guess "it", I will explain how Google revitalizes this medium.

Anonymous said...

The music industry? (CD sales down; downloads up)

Anonymous said...

Aaaarrgh!

Kokonutguy

Scott Shaffer said...

Medium...

Recurring commerce content..

Don't make me break out the brands again..

Anonymous said...

Brochures, classifieds and/or coupons...take your pick of applicable industries. YJ.

db said...

Interactive television !??!!!

Scott Shaffer said...

Classifieds is correct.

I will explain the model and the players in an upcoming post.

Anonymous said...

I see Google is testing an Online Classifieds Service; interesting in combination with their maps, local search, etc.

db said...

kind of like a craigslist.org....

Scott Shaffer said...

What happens when you have a classified listing already set-up in place with major newspapers?

Get more bang for your advertising buck.

Keep newspapers alive.

Expand the audience you can sell to.

I bet Google would love to find a turn-key operation that does this now.

Want to know who does?