I don't see TV on the cell phone taking off, but service providers do.
From Canada.com
TV latest evolution for your cell phone
TV is already competing with the Internet at home, and that's being able to view on a 50" screen. I don't see 4 square inches having a better shot.
Canadian cellphone carriers recently started offering full-colour, real-time TV for their pocket devices - everything from sports to weather and entertainment - via a service fed by California-based MobiTV.
This includes round-the-clock news from CBC Newsworld and Fox News, sports, technology, music videos and even the Shopping Channel.
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