Saturday, October 22, 2005
Mobile Search Is Really Mobile Info
For starters, everytime we hear the phrase "mobile search" let's replace it with "mobile info".
From Wireless Asia In search of mobile revenue
Mobile versions of search engines like Google, Yahoo! and MSN are proving to be nowhere near as popular as their online counterparts, according to JupiterResearch.
Although 81% of online users use search engines, few mobile users do.
I bet if you ask the up-and-coming SMS players if they are seeing increased traffic you would get a different story.
The tipping point comes when advertisers realize they MUST provide some valuable service/information FOR THE MOBILE, in order to get permission to advertise on the phone.
"As such, content and information providers must be patient, invest pragmatically and continue to offer free trials while educating consumers and marketers alike about these services," said Julie Ask, research director at JupiterResearch.
More importantly, the Googles, Yahoos and AOLs need to think like a mobile user. Just because you made your search site WAP(wireless access protocol) enabled, doesn't mean people will use it in the same way.
For 6 months I carried a notepad and I wrote down every info request I would like answered using my mobile. I asked people on the street "what info would you want from your mobile phone?". The answers are invaluable to the right people.
Want to know what I found out?