Can you see what this can to for mobile marketing campaigns?
From RCR News Ringo launches LBS service for taxi, towing
Ringo, Inc. launched its location-based services beginning with a network of paid transportation companies that will be linked through wireless technologies to provide consumers with location-based taxi and towing services over wireless phones.
Ringo said 190 million on-the-go wireless consumers nationwide will have instant access to taxi and towing companies by dialing *TAXI or *TOW on their mobile phones, and the appropriate company will be dispatched to the proper location. There is a $1.99 charge for each call.
Just dial *TAXI or *TOW.
I'm trying to find out what cities they offer this in and what other applications they look to introduce.
Heads up mobile marketing companies, looks like there's a new player in the space with a great application.