What if there was a physical world search engine?
Can you find the sentence?
From BlueOval News DCX Connecting with PaperClick
There's a new marketing weapon on the horizon - and unlike, the internet, most Americans will have immediate access to reap the benefits. Moreover, it could save automakers millions of dollars each year.
Think of the mobile marketing opportunities.
It all starts with a camera cell phone that is web enabled. Before a meeting the DaimlerChrysler, NeoMedia's Chairman, Chas Fritz spoke with InsideDCX.com about the endless possibilities that PaperClick can bring to DCX, and the auto industry
Imagine shopping for a car at a Chrysler, Dodge or Jeep dealer's lot with your cell phone. You come across a beautiful new 300c, snap a photo of a bar code with your cell phone's camera or enter the vehicle's VIN, and presto - the price, options, financing rates and rebates appear in the cell phone's window - all at the critical point of decision
Let's suppose that you've spotted a used Jeep Liberty and want to know more about it. Once again you can either take a photo of a bar code or type the vehicle's VIN into your cell phone. The purchase price, miles on the vehicle, remaining warranty and the vehicle's factory options appear. Need a CarFax report? Click a button and it will also appear.
Have a desire to compare the Liberty with a Ford Escape? No problem. Want to know the cost of an extended warranty or cross shop for the best insurance rate? A few clicks on your cell phone is all it takes.
As auto manufacturer's look for more inventive ways to move products at a lower cost than traditional print, NeoMedia's technologies is to cell phones what Google is to the internet.
Unlike the internet though, PaperClick is a personal sales assistant for both the consumer and retailer
Not only can DCX take more direct control of the pre-purchase process, they could also make profits in the lucrative post-purchase after-market. Rather than lose business to after-market companies like Pep Boys, DCX could send maintenance reminders, coupons for oil changes and other maintenance items.
Moreover, DCX could even keep track of your last service and send you a reminder - all without a computer - and at a far less cost to DCX than current methods
I'm thinking that this could be "the" mobile marketing application for the automotive idustry.
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