From Daily Business Mobile search group established by Mobile Marketing Association
The Mobile Marketing Association (MMA) today announced the establishment of a Mobile Search Working Group designed to establish guidelines for a search marketing ecosystem.
Mobile Search will help carriers monetize out-of-garden content and capture advertising revenues, while allowing merchants to target consumers at the moment they are looking to buy.
What each of these participants should do (as I do daily) is ask consumers what kind of services THEY WANT on their mobile phone and cater the applications around that.
The information you need/want on your mobile phone is completely different than what you request from the PC.
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