Monday, October 31, 2005

What SMS Marketing Needs



A successful SMS mobile marketing campaign will include a reason/incentive to send a text BUT ALSO a reason to KEEP texting. A free ringtone, screensaver, cruise may be enticing to START a campaign, but what will brands offer to KEEP the contact with the consumer.

From Brand Republic Advertisers turn to SMS

The majority of small- and medium-sized companies using text messaging as a marketing tool increased their turnover by 10% or more, according to UK and US research.

Tim Hatton, Textalert spokesman, said: "Businesses are finding that SMS can give them a significant competitive advantage for very little outlay. Compared to other forms of direct marketing, text messaging is cheap, very effective and enjoys the highest recall rate of any advertising channel."

2 comments:

No Name said...

Advertisers want you to initiate the interaction via SMS. That gives them permission to market to you.

AS an advertiser, you can't annoy your user with a coupon or service offering too frequently.

When you combine a recurring info service WITH your brand, then the user wont get annoyed.

In my opinion, cross-marketing is how most brands will be able to market to mobile user without getting OPT-OUTS.

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