Monday, October 31, 2005
What SMS Marketing Needs
A successful SMS mobile marketing campaign will include a reason/incentive to send a text BUT ALSO a reason to KEEP texting. A free ringtone, screensaver, cruise may be enticing to START a campaign, but what will brands offer to KEEP the contact with the consumer.
From Brand Republic Advertisers turn to SMS
The majority of small- and medium-sized companies using text messaging as a marketing tool increased their turnover by 10% or more, according to UK and US research.
Tim Hatton, Textalert spokesman, said: "Businesses are finding that SMS can give them a significant competitive advantage for very little outlay. Compared to other forms of direct marketing, text messaging is cheap, very effective and enjoys the highest recall rate of any advertising channel."