From MarketingNext Lexus launches mobile marketing campaign
Lexus and its advertising agency Team One have partnered with mFoundry, a leading mobile publisher and platform provider, to create the Lexus Mobile Phone Application for the all-new 2006 IS.
Created using mWorks(TM), mFoundry's mobile application platform, the Lexus Mobile Phone Application is an integral part of the IS launch strategy. "We wanted to give enthusiasts access to IS information as it becomes available. Sending up-to-date information to cell phones was the perfect solution," said Al Reid, Team One's Interactive Group Director. "
In line with their history of innovation, Lexus and Team One are using mobile marketing as part of the IS launch campaign.
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