I see credit card companies playing a big role in this mobile marketing campaign.
From Gainesville.com Text messages help get the word out to UF students
University of Florida students can now receive free text messages on their cell phones from student leaders, professors, campus organizations and local businesses.
Mobile Campus, a Gainesville-based start-up company that has partnered with UF, launched the text-messaging communications service in mid-September.
Members can receive coupons on their phones that offer items such as free food, an iPod Shuffle or the chance to win a vacation for Spring Break
The 700 or so organizations on campus can send messages directly to their members at no charge while businesses pay to send out promotional messages
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