Coca Cola creates new mobile marketing idea The story is in German, to read in english Click here
At first sight the new marketing idea seems complicated: On an announcement in ' Yam ' Coca Cola requests the readers to then send the Logo of Coke Fridge by Foto-mobile phone to knipsen and the picture by SMS to a service number.
In response the participants receive a play for mobile phone and a program, with which they can avail themselves from a virtual refrigerator.
Image recognition player Neven Vision, a physical world connection company, is producing the mobile marketing campaign.
Gut gemacht DonBalon!
1 comment:
Hey Vangorilla,
I think there's a misspoke in the german source. How can you send a "picture by SMS to a service number"? Could be that the author meant "MMS" in case of "SMS".
Thank you for this great Blog!
donbalon
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