Saturday, October 22, 2005
Coca Cola And Neven Vision Connect Physical World
Coca Cola creates new mobile marketing idea The story is in German, to read in english Click here
At first sight the new marketing idea seems complicated: On an announcement in ' Yam ' Coca Cola requests the readers to then send the Logo of Coke Fridge by Foto-mobile phone to knipsen and the picture by SMS to a service number.
In response the participants receive a play for mobile phone and a program, with which they can avail themselves from a virtual refrigerator.
Image recognition player Neven Vision, a physical world connection company, is producing the mobile marketing campaign.
Gut gemacht DonBalon!