Most read this story and just saw the music downloading application Sprint is introducing. If you read closer, with Sprint's On Demand service, they are now getting into the mobile marketing space.
From BusinessWire Sprint Launches Information Services
On Demand is a new service that allows customers to set and then receive customized, up-to-date information based on zip code such as news, sports, weather, money and movies, on demand the way they want it.
In a sense, Sprint is THE TV channel for your phone and can control what ads you see when you get these updates.
Permission has been granted and Sprint should generate revenues from two sources. The user pays for this upgraded data package, and the advertiser pays Sprint to place their ad in these spots.
Thoughts, comments?
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