Monday, January 23, 2006
The Barcode The Key To M-Commerce
From Electric News Asia to drive m-ticket boom
According to figures from research firm Juniper Research, which reveals that m-ticketing revenues will account for USD44 billion by 2010.
"The modern mobile phone and mobile network provides unparalleled levels of commercial potential," said Alan Goode, author of the Juniper report. "We are now beginning to enter the m-commerce era -- and this era will see all of its expectations met."
To date, mobile ticketing providers have been innovative in their use of technologies, including SMS and mobile barcodes.