Tuesday, January 31, 2006
SMS The Next Marketing Frontier
Well, at least let's call it a good mobile marketing tool until advertisers get creative.
From PR.com Mobile phones/text messaging- the next marketing frontier
Tout Media, Inc., a behavioral marketing firm, recently partnered with CellIt Marketing, LLC., a marketing technology company, to leverage their combined expertise to offer cutting-edge marketing opportunities to local and national advertisers.
Recent studies have shown that text messaging is up nearly 280% in the last two years and is expected to grow to 220 billion messages a year by 2008. And, more people have cell phones than have Internet access. (but what happens they have both?)
These types of statistics make it easy to understand why companies like Procter & Gamble, Microsoft and VISA USA have all become actively involved in the formation and development of mobile marketing as a new medium.
I haven't seen Microsoft's mobile marketing platform. Can anyone tell me what/where it is?