I discussed the idea of a VOIP hyperlink last year, and Google patents it. Hey guys at Google, I got lots more ideas you could patent.
I even have one that would make Blodgett reconsider his $100 price target. Want to know what it is?
If there was ever any doubt that Google sees the potential in mobile marketing, this recent patent should eliminate that.
You wonder why Microsoft never thinks of these things.
From RCR News Google looking to patent single-click dialing for advertisers
Google Inc. is working to patent a wireless marketing method that would allow users to dial an advertiser's phone number with a single click, according to a U.S. Patent & Trademark Office application published last week. Instead of generating revenues from pay-per-click, think "pay-per-call".
Maybe that's why MIVA (the click to call advertiser) is putting itself up for sale.
Would that be VOIP hyperlink?make it easy to connect using another type of hyperlink? The phone number is a hyperlink. Do you what other identifiers will be hyperlinks?
Can you see how a physical world hyperlink will be even more valuable?
The document, outlines a mobile marketing strategy that delivers advertisements that include clickable phone numbers. Another player, UpSnap , has a patent-pending Voice Over IP (VOIP) call-connect infrastructure. This pay-per-call model is analogous to the highly successful pay-per-click model of internet search.
Many text message search services already include links to phone numbers that users can dial with a single click.
Mobile marketing and all of the methods for it are heating up. I expect some consolidation soon.
There is ONE thing Google could do that would knock this out of the ballpark. Maybe I'll get a call about it :)