Thursday, January 26, 2006
Mobile Adult Content Congress Summary
I had an interesting and informative time at the Mobile Adult Content Congress conference yesterday.
Vodafone, Virgin Mobile and a couple other big name mobile players gave some great presentations. The main theme of the conference was age-verification and how it plays a key role in ALL adult mobile applications
The irony here is that porn was the industry that “built” the Internet. New laws have been introduced that require age-verification to visit pornographic sites. Where would we be if those laws were in effect back in the 90’s?
These laws are even more stringent for delivering adult content on the mobile and the wireless carriers are afraid of this.
What is becoming a big “mobile” revenue generator for the adult industry? Adult podcasts. All the adult content guys confirmed that they see big opportunities here.
Think about it. It doesn’t require carrier approval, the “operating system” and “handset” are universal (Ipod) AND there is NO AGE VERIFICATION restrictions. ( I see some liability issues for Apple down the road).
What if Apple introduces an Itunes supported mobile phone?
I also learned the different types of adult content. There is erotica versus pornography.
Erotica is Maxim magazine and pornography is Penthouse. Do you know which will be adopted quicker for the mobile? Erotica, there are no age-verification requirements.
So look for the Maxims and Stuff magazines to gain quicker traction for mobile content.
A company in the physical world connection space that I wanted to see, Xobile and their Leapscan , didn’t disappoint me. Leapscan is a software application for your camera phone that allows a user to scan a 2d code on any one of the tens of thousands of adult DVDs and get a trailer or be linked to a specific website.
Based on their site, and the phones that are capable of this application, I feel pretty confident they are using Scanbuy’s technology.
Xobile, has access to one of the largest libraries of adult content. The marketing applications for this are enormous. They understand what will work when it comes to mobile content, and talked about some exciting products they will be introducing soon.
An update on some of the interesting mobile applications I saw, will come shortly.