Monday, January 23, 2006

Mobot's Mobile Marketing Works

Maybe the Pondering Primate helped the exposure with their mobile marketing campaign.

Mobot’s September Instant Win promotion with ELLEgirl Magazine, utilizing Mobot’s visual search and recognition technology via mobile phones, increased advertising effectiveness significantly, with purchase intent 14 percent higher for participants when compared to non-participants, according to a new survey conducted by Insight Express and sponsored by Mobot.

Readers could enter to win a daily prize simply by snapping a picture of a specified magazine ad
and then sending the photo to Mobot
. Readers instantly received a text message alerting them if they won. Participating advertisers included Maybelline, Neutrogena, Target and many more.

Some interesting stats:
Participation increased by 228 percent from the first ten days compared to the last ten
days of the campaign.

96% of participants said they were likely or extremely likely to participate in a similar
promotion
in the future.

Mobot is designed to allow brands and media partners to seamlessly introduce Mobot technology into the media mix and doesn’t require any modifications to existing visual media—no keywords, phone numbers, URLs, product codes, or bar codes are necessary

1 comment:

charlie said...

clever idea, mobot. saw them launch at demomobile 2004.