Monday, January 23, 2006
Text Message TV
We know the cell phone will be the remote control for your life in the physical world. Notice the morph we are starting to see from the TV remote control to the cell phone as a remote control.
Think of the mobile marketing applications for this.
From TMCNet Blue Frog launches txtv
THE TEXT GENERATION OF TV(TM)
The first service of its kind in the United States, txtv allows television viewers to send text messages directly to their TV screens. txtv broadcast partners share in messaging revenue. txtv has been successfully tested in several markets, and new partnership announcements are forthcoming.
"As cell phones become the predominant entertainment tool, it's a natural step for text messaging to be broadcast on television," explained Blue Frog Mobile CEO Ron Erickson. "It's the perfect marriage of old school and new school communications -- and the result is a true interactive television experience for the viewer and new revenue opportunities for the broadcaster." (and advertisers).