Pull mobile marketing is easy, it takes creativity for a push mobile marketing campaign. Don't you think Burger King would like to do more than give away tickets with this campaign?
From Adweek Burger King plans Super Bowl text push
The "Text to score" campaign, done in conjunction with Sprint, will give Burger King customers the chance to enter a sweepstakes beginning Jan. 9. For three weeks, customers at BK's 7,000 restaurants can enter to win a trip to the game by texting a 10 digit code found on BK Chicken Fries containers to BKWIN.
Burger King said it would give away 20 trips for two to the game, to be held in Detroit on Feb. 5. The fast-food chain will give away several other prizes, including trips to the National Football League Pro Bowl game in Hawaii, Xbox video games and plasma TVs.
The question I have for Crispin Porter &Bogusky (the mobile marketing agency)..
What do you plan on doing with all of the text requests?
Surely you gave a mobile marketing PUSH idea to Burger King, didnt you?