This looks like the first mobile campaign from ipsh! after being acquired from Omnicom.
This is an example of what mobile marketing will HAVE TO INCLUDE. The advertiser has to give/offer something (style tips) in order to get permission to place ads on your phone.
From Clickz Women's Entertainment mobile
A new mobile campaign from Women's Entertainment promotes the show "Style Me with Rachel Hunter," which premieres tonight. Participants receive weekly style tips from Hunter, and of course they're sent just before the start of each week's program. The effort is courtesy of Omnicom-owned wireless agency ipsh!
To see their mobile site http://styleme.mobile.we.tv/
This is also another example of mobile marketing being used to link TV advertising.
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