Friday, January 27, 2006
What Mobile Marketing Is All About
This is a good summary on what mobile marketing really is. John Hadl, managing director at Quigley-Simpson spoke at a mobile markteting conference.
Quigley-Simpson is a full-service brand response advertising agency whose clients include Procter & Gamble Warner Brothers, Visa and Ameriquest Home Mortgage.
Hadl is known for his stance that the most important and effective use of mobile is its ability to act as a response mechanism and media measurement tool for traditional media channels.
He explained why mobile should not be considered a revenue driver but rather a data collector, response mechanism and media measurement tool.
The mobile represents the first medium where an advertiser can interact directly, in real time with a consumer. With that, the method for marketing has to be different.