McDonald's and mobilestr33t introduce a mobile marketing campaign using mobile coupons to get a free McFlurry.
At MobileStr33t visitors can send free ringtones and wallpaper to their handsets and request a mobile coupon for a free McFlurry.
To get a free McFlurry coupon send to your mobile phone click here
Depending on your carrier and your phone’s capabilities the coupon will either be sent out as a SMS, a WAP page or a J2ME app. The WAP and J2ME are powered by their patent-pending mCoup technology.
This mCoup patent could be quite enticing for brands and retailers. Stay tuned.
4 comments:
Just a note, the McFlurry offer is good only in the greater Los Angeles area.
Thanks
-The MobileStr33t Team @ Gamut Industries
Why they use SMS if the Paperclick is Ready?
Regards,
PClick
Go to the site and try it.
It's easy and you will see how the coupon/voucher is delivered.
Granted this is still PC to the mobile.
If I'm Mobot, I would have users take a picture of Golden Arches, Ronald McDonald or a McFlurry ad in any magazine and send to a specific site for the free coupon.
This kicks butt. It is a surprise to see McDonalds on the cutting edge.
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