A successful SMS mobile marketing campaign will include a reason/incentive to send a text BUT ALSO a reason to KEEP texting. A free ringtone, screensaver, cruise may be enticing to START a campaign, but what will brands offer to KEEP the contact with the consumer.
From Brand Republic Advertisers turn to SMS
The majority of small- and medium-sized companies using text messaging as a marketing tool increased their turnover by 10% or more, according to UK and US research.
Tim Hatton, Textalert spokesman, said: "Businesses are finding that SMS can give them a significant competitive advantage for very little outlay. Compared to other forms of direct marketing, text messaging is cheap, very effective and enjoys the highest recall rate of any advertising channel."
2 comments:
Advertisers want you to initiate the interaction via SMS. That gives them permission to market to you.
AS an advertiser, you can't annoy your user with a coupon or service offering too frequently.
When you combine a recurring info service WITH your brand, then the user wont get annoyed.
In my opinion, cross-marketing is how most brands will be able to market to mobile user without getting OPT-OUTS.
Thank you for sharing and for this nice information. I really appreciate your work, keep it up.
Orange Park cell phone marketing
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