Friday, October 21, 2005
Where Does Google Go Next?
Google reports monster numbers and the Street likes it.
James Cramer from Real Money posts a story on How Google trumps all other media (sub req'd). He makes some great statements.
Listening to the Google conference call I came away with two very big markets Google should tap next.
The first one is easy and if you've been reading PP for any length of time I have offered numerous ways Google can tackle the mobile marketing space.
The second is something that may not be apparent to most. I have been waiting for this space to be addressed for a while and Google could become the dominant player overnight with the right technology.
It involves an older medium that is losing revenue steadily. There is a recurring theme to it. It involves three MAJOR industries. It will generate revenues not only by advertising, but transactional volume.
Know what this is?
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16 comments:
The phone companies?
Glad to see you back PP
We missed your coverage
I think the answer is newspapers
Larry
Have to be more specific than that. If correct answer is posted, I will elaborate on how big this is.
Older medium? Email? SMS? MMS? or IM?
Kokonutguy
CABLE TV !!!!!!!!!!
http://theponderingprimate.blogspot.com/2005/09/first-interactive-magazine.html
dlethe01
Nope..
Keep trying, maybe I should put another brand recognition quiz for the answer.
When you guess "it", I will explain how Google revitalizes this medium.
The music industry? (CD sales down; downloads up)
Aaaarrgh!
Kokonutguy
Medium...
Recurring commerce content..
Don't make me break out the brands again..
Brochures, classifieds and/or coupons...take your pick of applicable industries. YJ.
Interactive television !??!!!
Classifieds is correct.
I will explain the model and the players in an upcoming post.
I see Google is testing an Online Classifieds Service; interesting in combination with their maps, local search, etc.
kind of like a craigslist.org....
What happens when you have a classified listing already set-up in place with major newspapers?
Get more bang for your advertising buck.
Keep newspapers alive.
Expand the audience you can sell to.
I bet Google would love to find a turn-key operation that does this now.
Want to know who does?
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