From NetImperative MIVA launches pay-per-text mobile ad service
Performance marketing network MIVA announced yesterday that it will launch a new Pay-Per-Text ad channel that helps advertisers reach potential customers through SMS called TXT/AD .
The ad channel is being launched in the U.K. through an exclusive deal with The Number, which is Britain’s leading directory assistance service and the company behind the 118 118 brand.
A car hire company, for example, could now buy space in every text message sent in response to 118 118 enquiries for companies in the 'airlines' Ad Group
TXT/AD will allow advertisers to buy ad space within 118 118 text messages for the first time, and the ads will include advertisers’ phone numbers and special offers