Here's another example of your cell phone being used as a "remote control" for your TV. Expect more TV shows to incorporate this interactive feature and then utilize it for mobile marketing.
CNBC's personal finance expert Suze Orman will host a special program, "Sex and the Single Wallet," on CNBC, the World Leader in Business News, on Saturday, March 4th at 9 PM and Midnight ET.
And, for the first time on any major U.S. network, viewers to CNBC can start an on-screen dialog with each other across the country. They will be able to text their comments about the program and its discussion in real-time and see their messages scroll by as they seek answers to puzzling questions dealing with money, relationships, and dating.
Viewers will be encouraged to text the program when they hear Suze say, "Money and dating? Text me what you think and I'll put the best messages on the air.
The short code is 62288 (NBCTV) and the keyword will be SUZE.
What is interesting is that a business related show what the first to come up with this idea. Haven't TV show producers figured out how valuable the cell phone is?