Wednesday, March 01, 2006

Oneupweb Joins Mobile Marketing Association

From PR Web Oneupweb joins Mobile Marketing Association

Oneupweb, the trusted leader in search engine optimization (SEO) and marketing (SEM), today announced that it has joined the Mobile Marketing Association (MMA).

In August the company released the first white paper to speak to marketers about how mobile search would affect them. In the paper, Oneupweb coined the monikers used to describe two types of mobile search users, Need-It-Now Shoppers and Killing-Time Shoppers in its white paper

Get a copy of the white paper. It's a good read.

The two mobile search audiences are either shopping for something they need immediately or they are doing research for a future need during downtime. Mobile audiences falling into the need-it-now group are less likely to be price shopping.

The primary difference between killing-time shoppers and the need-it-now shopper is the longer length of the purchase cycle and the ability to leave their current location. Killing-time shoppers are generally stuck where they are.

This is a good publication, however, it focuses mainly on the commerce aspects of mobile marketing. In my opinion, mobile information will be a much bigger opportunity than mcommerce.

2 comments:

Kim said...

i was interested to hear Matt Cutt's speak at the Search Engine Stratigies Conferance in NYC last week about Mobile Search. With the big players covering the mobile landscape early on it can only a matter of time when mobile websites catch on. One of the low points of of the mobile landscape is the premium charge for the same information free on the net. www.ipocket.tv have started to make waves with there free html based mobile airport guides, i like the idea that mobile information will be free other than the connection charge by the network provider.

Sachin said...

Hello Sir/Madam,
One does not realize how valuable something is until it is lost....
And thus feel same when our handset is LOST..
It is not only the HANDSET we lose but also an equally important DATA ..
And considering all these things we have launched MSM(Maverick Secure Mobile Application.)

Do you have a few minutes? I will explain you more.
What is Maverick Secure Mobile(MSM)?
Maverick Secure Mobile(MSM)is a security application.Secure mobile helps you
to protect your data,track your stolen device,retrieve your phonebook
& disable the stolen device remotely.The application works in hidden mode &
cannot be viewed in the device.To launch/Customize this application one has
to press pre defined short keys and password.After installing MSM in the
device one must as "Reporting Contact" in the application.Reporting contact
can be your second number/friends number or any other number on which you
want to receive all the reports.
1.Protect Your Data :Incase of thief/loss,the moment SIM change is
detected,MSM will encrypt all the data on the device like the
Phonebook,Images,Messages,etc.Now one can be assured about the privacy or
misuse of the data on the device.
2.Track Device :Incase of thief/loss,the application will send the Phone
Number,Device Id,Country Code,Operator Name and Area Code(location) to the
Reporting device through sms.
Secure Mobile will also report about activities performed on the stolen
device via SMS like Outgoing Calls Made, Incomming Calls Received,Sms
Sent/Received,New Contacts Added to phonebook detailed...
3.Retrieve Phonebook :The most important data on any device are the
contacts.using MSM one can retrieve phonebook from the stolen device,the
entire phonebook will be retrieved by sending sms contact=all from the
reporting device.As soon as the stolen device receives sms it will start
sending the entire phonebook through SMS,and the funny thing is by using the
data plan of the thief.
4.Spy Call :If the owner calls from the reporting device to the stolen
device,it will be termed as Spy Call. Spy Call will switch the Loudspeaker &
Mic of the stolen device remotely,so that the caller can actually listens to
the conversation.This call will not give any notification/ring to the stolen
device.the person who receives spy call will not be able to know he is being
called by the owner.Even if he comes to know about the spy call,he cannot
disconnect the spy call.
5.Raise an alarm and disable the phone :To disable stolen device
remotely,send sms=hang from the reporting device to the stolen device,and it
will raise an alarm and start playing a loud Siren.MSM will also display a
customized message.Here,one can put his Name,Address,Alternate number and
Award Amount.
6.Data back Up :Secure Mobile has a distinct feature of incremental Data
Backup.Using this feature once can backup all the data from the device to
secure remote server .So now all your data is very much secured and you can
retrieve it without any hassle.
7.Thief Caught:Can catch the thief anywhere in the world....
It not only works when STOLEN but also can be used as PARENTAL CONTROL(spying on your children) and
much more.
To check your HANDSET'S Compatibility & to get Maverick Secure Mobile
Application Online,Please click on the following link.
http://www.maverickmobile.in/maverick/validatedevice.jsp
We will be happy if you would be interested in exploring a partnership with
Maverick Mobile Solutions for your market.
Incase any query please feel free to ask...

ThankingYou..
Kind Regards,
Sachin Randive.
Maverick Mobile Solutions,Pune.
+91 9970027080
Email:
sachin.r@maverickmobile.in
Check this link to get more information:
www.maverickmobile.in