Tuesday, March 14, 2006

Impossible Heists Offers Text And Win

There's a new remote control in town.

The mobile phone is becoming the interactive advertising tool for the TV. TV on the mobile may not have mass adoption yet, but there is a way to link the TV and mobile.

This is a mobile marketing dream with some creativity.

From Promo Magazine Court TV launches Impossible Heist text-and-win contest

Court TV is jumping into the wireless arena with a text-and-win contest tied into the launch of a new reality show Impossible Heists , offering viewers a chance to win $10,000.

The contest, the Impossible Heists Code Cracking Challenge, lets players test their chances at being a true code-cracker by answering three trivia questions. Consumers who answer the questions correctly can enter a code for the chance to win the grand prize of $10,000.

Consumers can sign up by texting the word WIN (946) to HEIST (49478) or registering online at Court TV

Impossible Heists is a new reality show that puts contestants in the midst of a simulated crime scene. The show—described as a mix of Ocean's 11 and Survivor—lets two teams plan and execute a complex and physically challenging heist while eluding security during the course of only a few hours. Impossible Heists premieres on Mar. 15 on Court TV.

1 comment:

OTAir.com said...

While a very cool implementation of interactive text messaging, the show was aired last year. Check the date at the top of the Promo article. Also, on the show's web site, you'll see that all five episodes already ran from March 15th into April, 2005.