There's a new remote control in town.
The mobile phone is becoming the interactive advertising tool for the TV. TV on the mobile may not have mass adoption yet, but there is a way to link the TV and mobile.
This is a mobile marketing dream with some creativity.
From Promo Magazine Court TV launches Impossible Heist text-and-win contest
Court TV is jumping into the wireless arena with a text-and-win contest tied into the launch of a new reality show Impossible Heists , offering viewers a chance to win $10,000.
The contest, the Impossible Heists Code Cracking Challenge, lets players test their chances at being a true code-cracker by answering three trivia questions. Consumers who answer the questions correctly can enter a code for the chance to win the grand prize of $10,000.
Consumers can sign up by texting the word WIN (946) to HEIST (49478) or registering online at Court TV
Impossible Heists is a new reality show that puts contestants in the midst of a simulated crime scene. The show—described as a mix of Ocean's 11 and Survivor—lets two teams plan and execute a complex and physically challenging heist while eluding security during the course of only a few hours. Impossible Heists premieres on Mar. 15 on Court TV.