This process could be easier if they eliminated the printing process and just sent the 2d code to your phone. Find a sponsor to turn this into a mobile marketing campaign.
From AutoRacing Daily Race fans get electronic tickets
Talladega Superspeedway officials announced today that race fans purchasing tickets to attend the Aaron’s Dream Weekend April 28-30 will now be able to print them at home. When they arrive on race day, they will be directed to a designated line, where the ticket will be electronically scanned for validation.
Each ticket printed at home contains a unique, two-dimensional barcode that will be scanned at the venue. The barcode will be honored on the first scan and immediately becomes invalid for any subsequent entries