Physical world hyperlinks are getting more traction in everyday applications.
From Slashphone T-Mobile and Germany's dba Airline offer ticketless check-in with MMS and 2D code
Anyone who registers for the new service in the online flight reservation will receive his or her boarding card around three hours before take-off, in the form of a 2D barcode sent to his or her mobile handset.
A customer who registers for this text message service when booking his or her flight on flydba.com simply has to enter his or her mobile phone number.
Using this barcode, dba customers can go directly to the departure gate, where the barcode is read by a scanner.
The service offers passengers enormous time-saving benefits, as they no longer have to go to the check-in counter and do not need a paper boarding card at the gate either.
For passengers who do not yet own an MMS-enabled phone, dba has offered an SMS seat reservation service since December 2005 - enabling mobile phone users on all mobile radio networks to secure their favorite seat.
The new services are part of a marketing collaboration between T-Mobile and dba.
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