An interesting article that explains how society will benefit from the physical world connection. The applications are endless and they are much more useful than price comparison.
From E Finland Towards an Information Society Free from Inhibitions
Accessibility in information society should be seen as an equally important goal as it has been recognized to be in physical surroundings.
Equity between end users and service provider expectations must lean on a realistic and commonly shared business match.
A good example of cellular code reading application is interactive mobile content downloading system UPCODE
UPCODE™ is a revolutionary and interactive mobile content downloading system. Upcode provides mobile phone users the access to the internet simply by pointing their phone. No tapping in www... No remembering web addresses...
Just point and go
Uses of information include stock information listings, Finnish Presidential elections, and their Yellow Pages