Gillette offers yet another mobile marketing campaign for their Fusion razor.
Captive Interactive and MOVO introduce Mobile Marketing and Text-to-Screen solution to Spring Break 2006 night clubs in Panama City, FL and South Padre, TX.
MOVO’s hosted mobile application combined with Captive Interactive’s industry leading IMPULSE text-to-screen application creates a provocative and engaging environment that consumer brands can only achieve through mobile interactivity
Sponsored by Gillette, Spring Breakers were able to use their cell phones to text-chat with their friends, win prizes, and engage with others through this medium. The promotion was part of Gillette’s national Venus and Fusion Razor Tour.
Apparently not enough Spring Breakers watch The Apprentice .
The Gilette's Fusion brand manager is trying a bunch of ways, and companies, to promote his brand via mobile marketing.
Which one worked best?