On a regular basis, I take a mobile marketing idea I see in the news and throw a bunch of "what ifs" at it and see what I get.
As more text messaging campaigns are introduced, I can see that the next great value added application to SMS will be global positioning. Soon, just responding to a text message campaign won't be enough, but where the texter sent the text from, will be required.
When the GPS function is included into a text message, what happens to the value of that lead?
That leads to a bunch questions.
Can a specific service provider see ONLY their customers location via GPS? (Sprint can see only Sprint mobile user's location)
Is GPS on the phone a static or dynamic function? Could I follow a mobile phone location constantly, or do I have to keep requesting their location.
Will GPS be a new revenue stream for service providers? What will it cost?
Who would pay for this info and how much?
Are there any other ways to get the location of a mobile phone?
Will seamless switching eliminate the service provider monopoly for location?
Garmin makes GPS related devices. Why couldn't they track a cellphone?
This leads me to wonder.
Satellite radio, wouldn't that be the ideal location based advertising medium?
Could radio ads be targeted based on device location.
What happens when mobile phones have satellite radio as a feature?
Will a wireless provider that offers satellite radio, include location based advertising? Another revenue stream?
Who is providing the location identification? The sat radio or the SP?
Thoughts, comments, feasbility?