Cell phone and media companies expect to see a sizable market for advertising on cell phones in coming years, with options including advertising-subsidized video services.
As it aims to boost revenue with new features like video, Sprint Nextel is also looking at technology and business models around providing advertising to people using these services.
Sprint Nextel Chief Technology Officer Barry West pointed to the possibilities for sending information such as special offers at a local Italian restaurant to phones that can pinpoint the user's location. Location based services (LBS)
Sprint CFO Paul Saleh said. Sprint will work on cell phone advertising in the next couple of years.
"It's a major opportunity." Martin Sorrell, chief executive of WPP Group, the world's second largest advertising and marketing company. Asked when it would become mainstream, he answered, "Quickly."
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