Monday, March 06, 2006

The Apprentice Does Text Messaging Tonight

Tonight on The Apprentice NBC March 6, 2006 9 p.m. EST, Donald Trump will have the contestants create an advertising campaign that uses text messaging (SMS).

I will be anxious to see what type of mobile marketing campaigns they create, and how they get consumers to "opt-in". The goal of the contest is to get as many text messages sent in for a product by Gilette.

Some things to consider:

Who is the target audience, how do you get the consumer to initiate the text, and what will you give the recipient when they do text.

I will have my thoughts and what kind of mobile marketing campaign I would have created tomorrow.

The Apprentice

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