Friday, July 08, 2005
Audi Does 3G Mobile Marketing
Another major brand using the cell phone to introduce a marketing campaign. Search engines, your biggest customers are starting this industry without you..better pay attention. Once brands learn how to connect directly with the consumer, why will they need to pay you?
Adverblog points out Audi's new mobile marketing campaign using 3G.
The Audi TT Quattro Sport model is currently being pushed in the UK with a rich media mobile marketing campaign. Thanks to the technology provided by MindMatics and MassOne, smartphones users are able to view content related to the TT Quattro Sport just texting a shortcode.
The content is sent as a self-contained data packet that’s designed to run on 2.5G and 3G smartphones on UK networks. Viewers can take a tour of the entire car, using their keypads to zoom in on particular features.