CONSOLIDATION has begun in the overcrowded market for text-based cellphone directory services, with iFIND 34600 taking over its rival, 35500.
Both companies offer an SMS-based system to let users find out about local merchants or services by sending a text query to be matched against a database of advertisers
IFind claims to be the world's largest SMS directory service, and has opened talks to buy two other rivals, Venter says. However, if those efforts fail, iFind would just put more money into advertising to gain market dominance, rather than pay too much for a rival.
This is the first and biggest acquisition in the mobile directory market space and the organisation has only been operating since April this year. It already boasts more than 1,000,000 user search results (one SMS contains eight listings or eight different companies).
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