I had a chance to read Branding Unbound this weekend. What a great read for anybody that wants to see the new approaches to advertising. There are some interesting applications that are already being implemented and some that are in the works.
Included are interviews with some of the top visionaries out there, such as.
Smart Mob's Howard Rheingold, Seth Godin, Tom Peters, Strategos's Gary Hamel, Cluetrain Manifesto's Chrisptopher Locke, and Don Peppers.
The book is written for the layman with terms defining the new technologies being discussed. There aren't many books where I write more notes on the page than what's written, this is one of them.
There are a number of companies mentioned, many will seem familiar to regular readers of Pondering Primate. The ones that haven't been covered here and I think they are interesting, will get some attention as I give them a little exposure.
You can order the book Here