Friday, July 15, 2005

Yoo-Hoo I'm Over Here

From Brand managers struggle with product launches

Marketing executives are frustrated with having limited resources for product launches, despite the importance of new products to profits. Are these the same people buying all those annoying pop-up ads on the Internet?

Fully 87% of senior marketing executives believe their companies' success depends on new products, but only 32% believe their company excels in product launches

The survey also found that 91% of believe many brand managers aren't skilled in product launches.

Want to launch a product successfully? Hire a creative mind and then find a way to reach the potential customer at any time of the day.

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