From Chicago tribune.com ScanBuy aiming at cameraphones
ScanBuy wants to turn your camera phone into the smartest shopper you know. Say you're in Neiman-Marcus shopping for yet another pair of flip-flops but you're pretty sure you can get them cheaper somewhere else.
I just don't see price comparison being the big ticket for physical world connection. Will you really click on those flip-flops and do a price compare? You're in Nedless Markup already, you're not price conscious.
Clicking on a barcode and getting offers on other products made by the flip-flop co, that might be a different story. Click on a Jimmy Buffet CD to get a ringtone, but do a price compare on the CD?
Why will advertisers get behind a service that minimizes their margins? Ask yourself next time you're shopping, "would I really go to another store to save x amount for this?"
ScanBuy is one of my physical world connection companies.
This is great technology, but in my opinion there are better applications to come from it.
Whip out your ScanBuy-enabled camera phone and take a picture of the flip-flops' bar code and wait a few moments: ScanBuy will tell you the name of the store where you can get the same flip-flops at a lower price, on the Internet.
Just before press time, we received a ScanBuy-enabled phone here in the dank, dark depths of Tribune Tower, so we haven't been able to test the technology in the real world yet. But something with such a high coolness factor deserves the Tribune twice-over, so look for our review soon.