There's a story today on BusinessWeek.com Verisign's new personality that highlights how they are turning into a mobile entertainment heavyweight.
VeriSign is best known for verifying the legitimacy of e-commerce sites. And, as the keeper of .com and .net domain names, it connects Web browsers with the sites they're looking for some 14 billion times a day...
But it's fast becoming a heavyweight in mobile entertainment, including games, sports and news updates, and, of course, lucrative ringtones...that's not all
Verisign's content business isn't all about ringtones, and it has other offerings. For instance, when a Sprint customer takes a picture on his or her camera phone and forwards it to another phone or an e-mail address, VeriSign is in the background, making the connection and taking a cut
VeriSign generates millions of dollars a year in revenue for mobile carriers, and in many cases, handles the back-office billing for the carriers from people ordering games, ringtones, and news or sports updates
Ringtones and other creative apps are fast transforming the staid old software company into a mobile-entertainment heavyweight
There's a big piece missing to the story though. Wired magazine pointed it out directly in their latest issue with this editorial piece from Bruce Sterling Dear Member of RFID Industry
"twin Godzillas of the US economy - the Defense Department and Wal-Mart - plan to use your little wonders to track their enormous inventories. As makers and users of RFID gear, you're putting unprecedented horsepower behind the wheels of commerce.
With the capacity to label 296 individual objects, you're well on your way to giving everything that matters its own unique ID and IP address. It won't be long before the Internet is joined by what MIT has christened an Internet of Things"
If there are 14 billion site lookups a day, imagine how many lookups there will be when an RFID tag gets a URL. There are 3b unique barcodes today. All 12 oz cans of Coke have one, but there are millions of those cans.
When an RFID tag is added to EACH can, think of the traffic that runs through this "registry".
You know what company will be in charge of giving everything its own unique ID and IP address?
A completely different way of looking at this company now.