Saturday, July 09, 2005
Pepsi Launches Mobile Campaign
I think it is safe to say that mobile marketing is coming.
From NewMediaAge.com Pepsi kicks off global mobile strategy
Soft drinks giant Pepsi has unveiled a global mobile strategy for the first time, to be launched in multiple territories this summer.
The strategy will see the mobile Internet taking a key role, with a WAP portal forming the lynchpin of the brand's mobile activity.
The show will be promoted by an on-pack campaign. Every entrant to the text-and-win campaign will receive a WAP Push message with a link to the Pepsi WAP site. This will provide a range of free images and news
Think of how many people/ cell phone screens they will now be able to advertise to through this campaign.
Pepsi's global mobile strategy has been developed by Graphico, which has been appointed as Pepsi's global mobile agency, in association with Communicator from Australia.
"This launch demonstrates how importantly Pepsi sees extending its brand via mobile," said Graphico strategic partner Graham Darracott. "It realises what a fundamental part of its customers' lives mobile is."
My question is, tell me how Google plans to capture advertising dollars for this type of advertising once Pepsi and other brands can connect without using a search engine?