From BusinessWeek.com Mystical hold of TV.
The thing is this: We still like to watch. Or, at least, advertisers do. Broadcast TV keeps losing audience, but the hold on its share of the ad pie still bests other big-media competitors.
Keep this in mind as the press chatters on about the death of the 30-second commercial, prompted this time by news that Procter & Gamble Co. (PG ) will shift some TV ad dollars into things like product placement.
So how do you save TV advertising?
Make it interactive.
A 30 second ad is one way. "Turn on" your TV ad and make them interactive.
Mobile React offers technology that allows this with Participation TV.
Now anyone can be part of TV program as we take the remote control out of your viewer's hands and replace it with a mobile phone. Your at-home viewers can vote, participate in a game, send opinions and more from the comfort of their homes using a device they are acquainted with
Want my ideas?