Monday, July 18, 2005

US SMS Use Rises

From Digital Lifestyle SMS usage rises in the US

Us in UK-land have long been fans of SMS messaging, with button-pushing Brits banging out 3 million text messages every hour, with 2.5 billions text being sent in January 2005 alone.

In the States, it's a different story, where network inoperability has held back the medium, but new figures show that SMS is finally make an impact in the USA, as messaging soared 59% last year.

In my opinion, it will be the mobile marketing tool at first because every phone has the ability to use text messaging versus Internet and camera phone.

The figures emerged in the June 2005 edition of Informa Telecoms & Media's World Cellular Data Metrics, which pointed out that the value of the US mobile data market has increased by around 80 percent

Service providers have to bring down the walls so texting can be done on a universal platform.

SMS traffic looks set to rise as operators like T-Mobile roll out attractively priced "unlimited texting" tariffs.

Just like in Europe, texting in the US has also been boosted by cheesy TV shows offering interaction via SMS.

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