I think this is a great idea that could help the 30 second ad and start a new way to advertise on TV.
From Yahoo News TiVo upgrade allows instant response to TV ads .
Digital video recorder maker TiVo Inc. on Monday upgraded its television recording service to let about 1 million of its subscribers instantly respond to specially coded advertising, the company said
For years, TiVo has offered long-form commercials that are downloaded discretely to TiVo set-top boxes for viewers to view once they click over to a special area, or "opt-in."
In addition, ads embedded with special "tags" will pop up as small pictures, sporting branded logos, even when users are fast-forwarding thought those commercials. However, TiVo says the changes will not affect the way users normally view shows, and will not force them to watch any ads they choose to ignore.
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