Monday, July 25, 2005
Mobot And Warner Music (Tower Records) Offer Snap And Win
From MarketWire.com Warner Music and Tower Records offer "snap and win" with Mobot
Mobot Technology Lets Music Fans Enter to Win Using Their Mobile Phones
Warner Music Group's U.S. sales and retail marketing company, and Tower Records unveiled a groundbreaking sweepstakes on July 7th that gives music fans a chance to win a trip to see Warner Music Group artists Transplants and My Chemical Romance on the VANS Warped Tour simply by snapping a picture with their mobile camera phone
The physical world connection is getting closer.
WEA and Tower Records make it easy for music fans to "Get Your Hands on the Bands" by featuring CDs from performing artists from the summer tours in custom standup displays available nationally at all 83 U.S.-based Tower Records stores now through August.
These 6-foot stand-up displays are the focal point for the "Get Your Hands on the Bands" sweepstakes powered by Mobot, a leader in visual search and recognition technology. Customers visiting Tower Records stores can enter to win by taking a picture with their mobile camera phone of the official "Get Your Hands on the Bands" logo located on the retail displays.
Mobot's visual search and recognition technology recognizes the image and, within seconds, sends back a message to the phone confirming entry into the sweepstakes. An alternate method to enter the sweepstakes is to take a picture of the full-page "Get Your Hands on the Bands" advertisement running in the August issue of Alternative Press magazine (street date July 7) or enter online at www.tower.com