From Digital Lifestyles info.com Barcodes on the beach with BBC's new mobile content service
The BBC has teamed up with Hewlett-Packard Labs and Gavitec to provide a digital collaboration based around the BBC TWO series, Coast.
The trial will allow roving ramblers to reach for their phone and call up site-specific extra audio and WAP content from the programme using "visual triggers" and their mobiles phones.
Gavitec is one of the Physical World Connection companies
The system employs data codes - which look much the same as your average barcode on a tin of beans - and hikers with Series 60 camera phones will be able to read these codes and connect directly to BBC content.
Less well-equipped trampling travellers can access a rich WAP site by texting COAST to 81010, while harassed parents may be able to earn some peace by letting their kids take part in the SMS text quiz provided