Monday, July 18, 2005

Barcodes And The BBC

From Digital Lifestyles Barcodes on the beach with BBC's new mobile content service

The BBC has teamed up with Hewlett-Packard Labs and Gavitec to provide a digital collaboration based around the BBC TWO series, Coast.

The trial will allow roving ramblers to reach for their phone and call up site-specific extra audio and WAP content from the programme using "visual triggers" and their mobiles phones.

Gavitec is one of the Physical World Connection companies

The system employs data codes - which look much the same as your average barcode on a tin of beans - and hikers with Series 60 camera phones will be able to read these codes and connect directly to BBC content.

Less well-equipped trampling travellers can access a rich WAP site by texting COAST to 81010, while harassed parents may be able to earn some peace by letting their kids take part in the SMS text quiz provided

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