From PhoneMag.com MTV to embrace text message platform
Frankly I'm surprised it took this long to tap into most active users of SMS, teenagers.
MTV announced that its network is developing an in-house messaging platform that will deliver content from the company’s cable channels to U.S. wireless users.
Services such as cross-carrier polling, alerts and sweepstakes from MTV, Comedy Central, VH1, Country Music Television, Spike and Logo channels will be provided by mBlox, a San Francisco based short messaging service provider.
MTV plans to launch the platform within a month