From Telecoms.com Warner makes ring tone offering
Warner Music Group has announced a partnership with mobile entertainment company Mobileway to incorporate wireless branding into its CD packaging.
SMS Short codes are starting to make products interactive indirectly...full interaction is coming
Using five digit short-codes (SMS) on CD packages, album posters, artist web sites and online banner ads, consumers in the U.S. will be able to access ring tones from WMG from their mobile phones.
Additional content such as screensavers and wallpaper will be made available by short-code later this year. The service costs US$1.99 for each polyphonic or monophonic ring tone and US$2.49 per music tone and voice tone download
There are more creative and direct ways of accomplishing this, stay tuned.