Saturday, July 09, 2005

British Petroleum Goes Mobile?

From Leading brands choose mobile marketing to differentiate their products

BP Middle East has appointed Cellempower, the one-stop-shop for wireless services to implement and carry out its mobile marketing campaign

BP Middle East has just launched its 'Drive away with a younger car' promotion running throughout July and August 2005, as part of a new initiative to take advantage of the mobile marketing medium to build ongoing relations with its customers.

'Consumers will enter the competition to win the latest model of their car by buying a promotional pack of BPVisco 2000 Thermal Guard, scratch to reveal a unique code then SMS the code along with their name using Cellempower's infrastructure in order to enter the grand draw'

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